Why the second product is a game and not a campaign

A campaign asks people to hold an opinion. A match asks two people to be on the same floor for forty minutes and finish something together. Only one of those changes what happens on Monday.

Sport is the one language nobody needs translated. Rules carry the meeting, not vocabulary, which is why it works across a border where a shared language does not exist.

The research is not decoration here. Contact moves attitudes more reliably than messaging does, and youth peacebuilding works when young people set the terms rather than being invited to a panel about themselves.

So the game is being designed by players. Three concepts are on the table, the rules get tested on a real court before anything gets built, and a build-athon in September turns the surviving one into something playable.